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InvenTrust
Company Renaming, Intranet Production & Logo creation
Managed company rename vetting over 300 names, ran employee focus groups and collaborated with C-Suite to
create a name that best symbolized their corporate vision
of being innovative and trustworthy. Final name successfully received and vastly improved employee buy-in. Simultaneously spearheaded new SharePoint-based intranet and launch and new logo development.
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