Illinois Action For Children
Website Launch

Led the successful redesign of our outdated website and two microsites ahead of our 55th anniversary, transforming them into modern, functional gateways for our 26 programs. Facing challenges like poor SEO, lack of mobile optimization, and misaligned brand identity, I spearheaded the project by drafting the RFP, securing bids, hiring an agency, and managing external writers and UX experts. Coordinating a team of over 30 individuals—including 25 subject matter experts—I ensured delivery on a hard deadline as we transitioned to a more economical web host. The redesigned site achieved a ~15% increase in targeted traffic, adding a blog, resource center, and other engaging features that better reflected our mission.

Digital & Websites