Baker did not have a consistent look, tone, feel, message in any of their collateral material for prospects who we wanted to keep the School in mind after a tour. The secondary goal was to build a pride-of-association among current parents who are our best word-of-mouth marketers.
 
Launched Baker’s first admissions brochure as part of a family of supporting materials. As editor, ensured the Baker story was told via compelling stories, beautiful photography, and sophisticated design.
 
Brochure received rave reviews and increased post-tour response rate. 2020-22 Annual Report